READ MORE: TV's Next Wave: Tuning In to You - WSJ.com: "One of the most advanced companies, Cablevision Systems Corp., has rolled out a system that can show entirely different commercials, in real time, to different households tuned to the same program. It can deliver targeted ads to all the company's three million subscribers concentrated in New York, Connecticut and New Jersey.
In an early test of Cablevision's technology, the U.S. Army used it to target four different recruitment ads to different categories of viewers."
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